It’s no secret that my wallet is slightly bulging at the seams from loyalty cards of the shops I frequently visit. Between the café down the street to the frozen yogurt store by my home, one might say I’ve become a habitual ‘loyalty’ junkie in my local community. Based on my own buying behavior […]
10 Reasons Why You Should Join a Buying Group Read More »
Every business has a STORY to tell. In many cases, businesses do a good job telling a portion of their STORY. This portion should not be called “telling”. It should be called “selling”. What I mean is that most businesses have dialed in their STORY about their products and services. They know the benefits and
Why Your Business is Like a Book and How to Make it a Best Seller Read More »
“We can’t compete with the practice down street!” Ever heard or thought that phrase? It’s something we’ve heard many times from our 2,800 aesthetic medical members. Just like any other business, we’re all concerned about our competitors and new entrants to this space. There are many ways that aesthetic practices can easily differentiate themselves.
3 Ways You’re Helping Your Competitors Get Ahead Read More »
This past month we recently launched a partnership with the newest device to enter the women’s health space in the USA. Although the efficacy of several women’s health devices is debatable at best, the most important aspect of these technologies lies in what manufacturers claim to treat vs. what they actually treat. We’ve done
Vaginal Laxity. The Frequent Problem That’s Infrequently Addressed. Read More »
Although traditional medical providers don’t want to believe it, along with their medical practice, THEY themselves have a unique brand. Perhaps this doesn’t apply to many of the savvy aesthetic medical providers in our industry who’ve already chosen to take advantage of that concept and build astounding brands and reputations based on specific treatments,
5 Things That Make or Break a Brand Read More »
While some core specialists worry about losing patients to less expensive competitors, one expert sees price transparency as a benefit. By: Jonathan Kaplan, MD, MPH As physicians pursuing cosmetic patients, we’ve become more marketing director than healthcare provider in some instances. It feels like we’re in a hamster wheel of marketing; spending money in an
Consumers Believe In Price Transparency. So Should You! Read More »
Gift cards have a lot of power – they’ve proven to help businesses increase average spend and attract new customers. Gift cards are a mainstay in Retail environments – but today even service driven businesses like Med Spas, plastic surgeons and physicians are utilizing gift cards in creative ways to help them advertise new
3 New Ways to Use Gift Cards in Your Practice Read More »
Wine Not? Will a glass a day keep the dermatologist away? We all know that answer is no. But it could help prevent some free radical damage on your skin, when taken in moderation. With this being the season to say “cheers,” and with the benefits of wine – from lowering the risk of
Is Wine Good or Bad For Your Skin? Read More »
Although we have nearly 3,000 aesthetic medical members across the US, we occasionally get calls from California-based practices regarding medical-related issues, product and treatment legality, and labor laws. Earlier this year, California’s Governor, Jerry Brown, signed Senate Bill 3, which increased California’s minimum wage annually, reaching $15 per hour for employers with at least 26
How Will Salary Changes Affect Your Practice? Read More »
There were bound to be some repercussions for being “plugged in” 24 hours a day. We already know that constant electronic stimulation can lead to depression and trouble concentrating. But, as you’ve probably seen by now in your own practice, there are physical repercussions as well for people who are glued to their phone
Forget Turkey Neck; It’s All About Tech Neck Read More »
