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Why Your Business is Like a Book and How to Make it a Best Seller

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Every business has a STORY to tell. In many cases, businesses do a good job telling a portion of their STORY. This portion should not be called “telling”. It should be called “selling”. What I mean is that most businesses have dialed in their STORY about their products and services. They know the benefits and …

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5 Things That Make or Break a Brand

Leave a Comment / For Medical Spas, Practice Education, Practice Marketing / By

  Although traditional medical providers don’t want to believe it, along with their medical practice, THEY themselves have a unique brand.  Perhaps this doesn’t apply to many of the savvy aesthetic medical providers in our industry who’ve already chosen to take advantage of that concept and build astounding brands and reputations based on specific treatments, …

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