Should A Skincare Routine Be Changed With Age?
“Nature gives you the face you have at twenty; it is up to you to merit the face you have at fifty.” – Coco Chanel
It goes without saying that as we age the way we approach life changes, sometimes drastically. And why would it be any different with skincare? So as we move on into the “golden years” of our lives, let’s take a look at the differences in the approaches to skincare, and we’ll give you some tips on how to help your Clients make the most out of their skincare routine as they enter their 40’s and beyond.
Cleansing
In Our 20’s: Wash my face? Maybe. But I’ll probably just stay up late and fall into bed with a full face of makeup on.
In Our 40’s: Wash my face? Yes, religiously! By now we know that cleansing morning and night is a “have-to” not a “want-to.” But we can help customers improve the quality of cleansing by recommending cleansers that are natural and even organic (we’ve probably done enough damage with the Noxema cleansers of our youth!), and that have additional hydrating properties required for skin that tends to become drier as we age.
Toning
In Our 20’s: Whatever can help dry out the occasional breakouts is on the list. Seabreeze anyone?
In Our 40’s: We now know how drying and harmful alcohol astringents can be, and we also understand what pH levels are and why they are important to maintain. (See, chemistry class was good for something!) For optimal results, recommend a toner with additional herbal botanicals and extracts that will help prep the skin to optimally receive the corrective active ingredients from treatment products.
Facial Treatment
In Our 20’s: Aside from the occasional acne spot treatment, cleansing and applying moisturizing make up are the basic facial routine (if that!).
In Our 40’s: During our 30’s, our treatment product focus started to move from acne and sun damage to wrinkles and collagen improvement. But in our 40’s, we’re fully immersed in all things anti-aging and are tailoring our skincare treatments accordingly. Help your clients switch up their treatment products as the seasons change, and their activities differ, before their skin tells them to do so. Recommend the treatment product that is best for their skin concerns at that specific time. They’ll love it!
Treatment Booster
In Our 20’s: You want me to buy two treatment products? I barely use one treatment product.
In Our 40’s:
Consumers have now become novice skin care mixologist, but they still need the support and guidance of a skincare professional. This is where you shine. If it’s after summer, make sure clients are boosting their brightening regimen. If it’s winter, it’s a good time for them to start boosting their collagen production and moisturizing products. Customizing skincare routines is your passion, and you know the value of two treatment products vs. one. Recommend client’s use a basic, multi-active treatment product, and then “boost” their results by layering a more specific treatment product over it, like a brightening or collagen boosting, wrinkles reducing serum, to really focus in and target.
Eye Treatment
In Our 20’s: Eye cream? What’s that?
In Our 40’s: Consumers are still learning the difference between an eye cream and an eye serum, and need to be addressing the delicate eye area both morning and night. Crow’s feet, sallow skin, dark circles and sun damage around the delicate eye area have become an obsession with the skincare purchasing public. Recommend formulas that treat all these aging symptoms in one product and your Client’s will see you as a time-saving here!
Moisturizing
In Our 20’s: Of course I moisturize! After cleansing with Noxema and toning with Seabreeze, but my skin feels really dry.
In Our 40’s: We know the value of having two different moisturizers – one formulated for daytime and a one specifically for overnight, but consumers? Not so much. “As you sleep, skin, like the rest of the body, does the majority of its repairing, restoring and regenerating. A good night cream should be designed to focus on repair, recovery and hydration,” says Dr. Hal Simeroth, Chief Technical Officer for Stemology. Make sure you’re your Client’s are educated about the difference and the need for both.
Sunscreen
In Our 20’s: But if I use sunscreen, how can I work on the perfect bronze tan?
In Our 40’s: You already know that sunscreen has now become a non-negotiable. It’s in our daytime moisturizer, and we know to reapply every two hours when outside. As a skincare professional, you’ve seen first hand the damage that being a sun-worshiper and not using an SPF can do to skin – everything from wrinkles to advanced aging to uneven skin tone. Help your clients find a daytime moisturizer that contains an SPF. And advise they look for sunscreen formulations that are chemical-free, natural and organic. And even better, educate them on repairing environmental damage after environmental exposure with after-exposure products proven to stop free radical damage in its tracks.
Professional Treatments
In Our 20’s: Who has the time or money to go to an esthetician?
In Our 40’s: Quarterly facials are a must, if not monthly, to keep cell turnover at optimal levels and ensure the best skin health. And quarterly appointments to a cosmetic dermatologist will help your client’s keep on top of the latest technologies and skincare innovations.
Contributed By: Lori Jacobus, Chief Marketing Officer for Stemology Skincare
For more information about Stemology skincare, visit http://medresultsnetwork.com/stemology-skincare/
